PENGARUH FAKTOR ORGANISASI (KOMPETENSI KARYAWAN DAN DUKUNGAN KEPEMIMPINAN) TERDAHAP KEBERLANJUTAN UMKM PONOROGO MELALUI ADOPSI MEDIA SOSIAL SEBAGAI VARIABEL MEDIASI

This study aims to analyze the influence of employee competence and leadership support on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) with social media adoption as a mediating variable in Ponorogo. This study used a quantitative approach with the Partial Least Squares (SEM-PLS) Structural Equation Modeling analysis method. Data were obtained by distributing questionnaires to 139 MSMEs in Ponorogo.
The results showed that: (1) employee competence (X1) significantly influences MSME sustainability (Y); (2) leadership support (X2) positively and significantly influences MSME sustainability (Y); (3) social media adoption (Z) positively and significantly influences MSME sustainability (Y); (4) employee competence (X1) does not significantly influence social media adoption (Z); (5) leadership support (X2) positively and significantly influences social media adoption (Z); (6) social media adoption (Z) is unable to mediate the influence of employee competence (X1) on MSME sustainability (Y). and (7) social media adoption (Z) mediates the influence of leadership support (X2) on MSME sustainability (Y). This finding indicates that MSME sustainability is more influenced by leadership support (X2) through the use of social media (Z) than by employee competency (X1).

Keywords: Employee Competency, Leadership Support, Social Media Adoption, MSME Sustainability