Anwar, Saiful (2023) PENGARUH KUALITAS JARINGAN PROVIDER, REPUTASI PERUSAHAAN DAN E-SERVICE TERHADAP PERILAKU PERPINDAHAN MEREK (BRAND SWITCHING) PADA KARTU PERDANA TELKOMSEL (Study kasus pada mahasiswa Prodi manajemen UNMUH Ponorogo Angkatan 2018). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.
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Abstract
The developing technology experienced is the progress of a country, especially advances in technology and information. Increasing human needs complex also supports with technological advances, with human evidence in This era is very difficult to separate from technology, especially information technology. Profits by utilizing good technology will get the source information from within the country as well as information that is developing in the world. Wrong one tool in helping to get information, namely mobile phones where tools This electronics is equipped with a sim card. Sim card is a small card inside a mobile phone that functions as an identification card that provides services. For students themselves, there are many choices of sim cards, one of which is Telkomsel. This study discusses the influence of provider network quality, reputation company and E-Service on brand switching behavior on sim cards Telkomsel. Quantitative is used as a method in this research, data research was obtained by distributing questionnaires to respondents at the University Muhammadiyah Ponorogo, especially the management study program, the Faculty of Economics using a Telkomsel card and have used other brand cards. This research there is a validity test, reliability test, determination test, T test and F test. Deep analysis This study uses SPSS 16 software. The results of this study show the results show that: 1) Provider Network Quality Variable (X1) has a positive and significant effect on brand switching (Y). 2) Corporate Reputation Variable (X2) has a negative and significant effect on brand switching (Y. 3) EService variable (X3) has a positive and significant effect on brand switching (Y). 4) Provider Network Quality Variables (X1), Company Reputation (X2), E-Service (X3) has a positive and significant effect on brand switching simultaneous (Y)
| Item Type: | Thesis (Skripsi (S1)) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Economic > Department of Management |
| Depositing User: | fe . userfe |
| Date Deposited: | 15 Mar 2023 07:03 |
| Last Modified: | 15 Mar 2023 07:03 |
| URI: | http://eprints.umpo.ac.id/id/eprint/11204 |
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