Sudarsono, Fadillah Ayu (2024) MAKNA PESAN DALAM IKLAN UNIQLO EDISI INTERNATIONAL WOMEN DAY WITH #REALSUPPORT (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE IKLAN UNIQLO DI CHANNEL YOUTUBE UNIQLO INDONESIA). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.
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Abstract
The purpose of this study is to analyze the meaning of the message in the International Women's Day With #RealSupport edition of the Uniqlo advertisement by using Charles Sanders Peirce's semiotic research as a tool for understanding the meaning of signs in this advertisement. It should be noted that Charles Sanders Peirce's semiotics have three main elements, namely signs, objects, and interpretations often called triangle meanings. Then these three elements will analyze the message's meaning in each scene in the Uniqlo advertisement. The results of this research have the meaning of the message of Uniqlo's advertisement, namely loving yourself, living comfortably and not needing perfection, being honest with yourself and others, being loved is important, learning to understand your own body, and providing real support to others. Keywords: Message meaning, Uniqlo Advertisement, Charles Sanders Peirce Semiotics
| Item Type: | Thesis (Skripsi (S1)) |
|---|---|
| Uncontrolled Keywords: | Makna pesan, Iklan Uniqlo, Semiotika Charles Sanders Peirce |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Social Science and Political Science > Department of Communication Science |
| Depositing User: | fisip . userfisip |
| Date Deposited: | 09 Aug 2024 02:29 |
| Last Modified: | 09 Aug 2024 02:29 |
| URI: | http://eprints.umpo.ac.id/id/eprint/14211 |
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