Pengaruh Cita Rasa, Promosi dan Product Variations Terhadap Minat Beli Ulang Produk Mie Samyang Mashita Mie Korea yang Dimediasi Oleh Kepuasan Konsumen

rana, intan (2022) Pengaruh Cita Rasa, Promosi dan Product Variations Terhadap Minat Beli Ulang Produk Mie Samyang Mashita Mie Korea yang Dimediasi Oleh Kepuasan Konsumen. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

ABSTRACT Marketing management is the science of selecting target markets and achieving, and retaining them by creating, and delivering superior customer value, thereby creating satisfaction. The purpose of this study was to determine the effect of taste, promotion and product variations on the repurchase intention of Korean samyang mashita noodle products mediated by consumer satisfaction. The sample is consumers of Mie Samyang Mashita Mie Korea who make repeat purchases using accidental sampling technique and a sample of 96 respondents. The analysis used in this study uses path analysis using the..SPSS..22..program. This..study resulted in a partial test (t) for model 1 as follows: taste (X1) = 0.008, promotion (X2) = 0.021, and product variations (X3) = 0.021, and the results of the partial test (t) for model 2 are as follows: taste (X1) = 0.026, promotion (X2) = 0.015, product variations (X3) = 0.041, and consumer satisfaction (Y) = 0.038 . Keywords: taste, promotion, product variations,repeat buying intention, consumer satisfaction

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	cita rasa, promosi, product variations, minat beli ulang, kepuasan konsumen
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic > Department of Management
Depositing User:	fe . userfe
Date Deposited:	10 Mar 2022 01:41
Last Modified:	10 Mar 2022 01:41
URI:	http://eprints.umpo.ac.id/id/eprint/8810

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