PENGARUH HARGA, PELAYANAN, DAN PEMILIHAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI DI SARANG KOPI PONOROGO

PRASETYO, DANI AJI (2022) PENGARUH HARGA, PELAYANAN, DAN PEMILIHAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI DI SARANG KOPI PONOROGO. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

	Text (SURAT PERSETUJUAN UNGGAH KARYA ILMIAH) SURAT PERSETUJUAN UNGGAH KARYA.pdf Download (54kB)
	Text (HALAMAN DEPAN) HALAMAN UTAMA.pdf Download (1MB)
	Text (BAB I) BAB I.pdf Download (1MB)
	Text (BAB II) BAB II.pdf Restricted to Registered users only Download (1MB)
	Text BAB IV.pdf Restricted to Registered users only Download (1MB)
	Text (BAB III) BAB III.pdf Restricted to Registered users only Download (1MB)
	Text (BAB IV) BAB IV.pdf Restricted to Registered users only Download (1MB)
	Text (BAB V) BAB V.pdf Restricted to Registered users only Download (318kB)
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (483kB)
	Text (LAMPIRAN) LAMPIRAN-LAMPIRAN.pdf Download (2MB)
	Text (SKRIPSI FULL TEXT) FULL DRAFT SKRIPSI.pdf Restricted to Repository staff only Download (6MB)

Abstract

This study aims to determine the effect of price, service, place selection on the decision to purchase coffee drinks at Sarang Kopi Ponorogo. The sample in this research is 100 respondents. The testing stages used include instrument testing, coefficient of determination test and hypothesis testing. The analysis used in this study is multiple linear regression analysis. The results of this study indicate that: (1) Price has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 2.576 > 1.984 t table. while the significant value is 0.012 <0.05. (2) Service has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 2.047 > 1.984 t table, while the significant value is 0.043 <0.05. (3) The choice of place has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 4.214 > 1.984, while the significant value is 0.000 <0.05. (4) Price, service, and place selection simultaneously have a positive and significant effect on purchasing decisions as evidenced by the calculated F value of 33.030 > F table 2.70 and the significant value obtained is 0.000 <0.05.

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	Harga, Pelayanan, Pemilihan Tempat, Keputusan Pembelian.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Economic > Department of Management
Depositing User:	fe . userfe
Date Deposited:	12 Oct 2022 01:54
Last Modified:	12 Oct 2022 01:54
URI:	http://eprints.umpo.ac.id/id/eprint/10532

Actions (login required)

View Item