A Model to Get Positive Word of Mouth for Indonesian Footwear Brands : Role of Information Search, Online Engagement, Memorial Brand Experience and Brand Social Connection

Samad, Abdul, Ribek, Pande Ketut, Sudarno, Sudarno, Tyas, Yayuk Indah Wahyuning and Farida, Umi (2020) A Model to Get Positive Word of Mouth for Indonesian Footwear Brands : Role of Information Search, Online Engagement, Memorial Brand Experience and Brand Social Connection. Other. International Journal of Innovation, Creativity and Change, Primrose Hall Publishing Group.

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Item Type:	Monograph (Other)
Subjects:	H Social Sciences > HJ Public Finance
Depositing User:	Library Umpo
Date Deposited:	13 Jul 2020 06:30
Last Modified:	13 Jul 2020 06:43
URI:	http://eprints.umpo.ac.id/id/eprint/5298

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