PENGARUH BRAND IMAGE, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP BRAND EQUITY PADA PRODUK SEPATU BATA DI PONOROGO

Wahyu Pratiwi, Anggi (2025) PENGARUH BRAND IMAGE, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP BRAND EQUITY PADA PRODUK SEPATU BATA DI PONOROGO. S1 thesis, Universitas Muhammadiyah Ponorogo.

	Text (SURAT PERSETUJUAN UNGGAH KARYA) Surat Persetujuan Unggah Karya.pdf Download (495kB)
	Text (HALAMAN DEPAN) Halaman Depan.pdf Download (914kB)
	Text (BAB I) BAB I.pdf Download (342kB)
	Text (BAB II) BAB II.pdf Restricted to Repository staff only Download (475kB) | Request a copy
	Text (BAB III) BAB III.pdf Restricted to Repository staff only Download (572kB) | Request a copy
	Text (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (959kB) | Request a copy
	Text (BAB V) BAB V.pdf Restricted to Repository staff only Download (204kB) | Request a copy
	Text (DAFTAR PUSTAKA) Daftar Pustaka.pdf Download (316kB)
	Text (LAMPIRAN) Lampiran.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Text (SKRIPSI FULL TEXT) Skripsi Full Text.pdf Restricted to Repository staff only Download (3MB) | Request a copy

Abstract

In the midst of increasingly competitive market conditions, brand equity has become one of the key elements that can strengthen a product's position in the minds of consumers. Strong brand equity not only creates a positive perception but also enhances customer loyalty and differentiates the product from its competitors.This study aims to examine the influence of Brand Image, Perceived Quality, and Brand Loyalty on Brand Equity of Bata shoes products in Ponorogo. The population consist of all Bata shoe users in Ponorogo. From this population. A sample of 100 respondents was chosen using the Purposive Sampling method. The data collected was then processed using SPSS 26. The analysis produced the following results: (1) Brand Image significantly influences Brand Equity, with a t-value of 3.326 and a significance level of 0.001. (2) Perceived Quality also shows a significant influence on Brand Equity, with a t-value of 5.398 and a significance of 0.000. (3) Brand Loyalty, however, does not have a significant effect on Brand Equity, with a t-value of 1.591 and a significance of 0.116. (4) Simultaneously, the three variables significantly influence Brand Equity, with an F-value of 65.667 and a significance level of 0.000.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	Brand Image, Perceived Quality, Brand Loyalty, Brand Equity
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Economic > Department of Management
Depositing User:	Anggi Wahyu Pratiwi
Date Deposited:	02 Sep 2025 08:12
Last Modified:	04 Nov 2025 06:07
URI:	https://eprints.umpo.ac.id/id/eprint/17507

Actions (login required)

View Item