PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, DAN PERCEIVED QUALITY TERHADAP MINAT BELI KONSUMEN PRODUK HIJAB LAFIYE PADA MEDIA SOSIAL INSTAGRAM



Putri, Mayang Syafnila, Sumarsono, Hadi and Wijianto, Wijianto (2024) PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, DAN PERCEIVED QUALITY TERHADAP MINAT BELI KONSUMEN PRODUK HIJAB LAFIYE PADA MEDIA SOSIAL INSTAGRAM. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

[thumbnail of SURAT PERSETUJUAN UNGGAH KARYA ILMIAH] Text (SURAT PERSETUJUAN UNGGAH KARYA ILMIAH)
Surat Unggah Karya Ilmiah.pdf
Download (289kB)
[thumbnail of HALAMAN DEPAN] Text (HALAMAN DEPAN)
HALAMAN DEPAN.pdf
Download (974kB)
[thumbnail of BAB I] Text (BAB I)
BAB I.pdf
Download (403kB)
[thumbnail of BAB II] Text (BAB II)
BAB II.pdf
Restricted to Repository staff only
Download (649kB)
[thumbnail of BAB III] Text (BAB III)
BAB III.pdf
Restricted to Repository staff only
Download (337kB)
[thumbnail of BAB IV] Text (BAB IV)
BAB IV.pdf
Restricted to Repository staff only
Download (524kB)
[thumbnail of BAB V] Text (BAB V)
BAB V.pdf
Restricted to Repository staff only
Download (72kB)
[thumbnail of DAFTAR PUSTAKA] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf
Download (299kB)
[thumbnail of LAMPIRAN] Text (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Repository staff only
Download (1MB)
[thumbnail of SKRIPSI FULL TEXT] Text (SKRIPSI FULL TEXT)
FULL DRAFT MAYANG.pdf
Restricted to Repository staff only
Download (6MB)

Abstract

It cannot be denied that the presence of digital mass media has brought
major changes. The internet has succeeded in becoming a communication link with
different characteristics, especially the use of gadgets and the tendency for online
activities such as online shopping. The aim of this research is to determine the
influence of Celebrity Endorser, Brand Image, Perceived Quality on consumers'
buying interest in Lafiye hijab products on Instagram social media. The sample
consisted of 108 respondents using nonprobability sampling techniques. The data
analysis tool uses multiple linear regression analysis, coefficient of determination
R2, hypothesis testing using the t test (partial) and F test (simultaneous), with
research results Celebrity Endorser (X1) = 0.005, Brand Image (X2) = 0.000, and
Perceived Quality (X3) = 0.000.

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Celebrity Endorser, Brand Image, Perceived Quality, Minat Beli Konsumen
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic
Depositing User: fe . userfe
Date Deposited: 20 Aug 2024 01:18
Last Modified: 03 Nov 2025 08:11
URI: https://eprints.umpo.ac.id/id/eprint/14436

Actions (login required)

View Item View Item