PENGARUH WORD OF MOUTH, STORE ATMOSPHERE, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RUMAH MAKAN GUO LOWO SAMPUNG, PONOROGO

Risma Dwi Jayanti, NIM 20415130, Management Study Program, Faculty of Economics, Muhammadiyah University of Ponorogo, Thesis: The Influence of Word Of Mouth, Store Atmosphere and Lifestyle on Consumer Purchasing Decisions at Guo Lowo Restaurant, Sampung Ponorogo
This study aims to determine the influence of Word Of Mouth, Store Atmosphere and Lifestyle on Consumer Purchasing Decisions at Guo Lowo Restaurant, Sampung Ponorogo. This study uses a simple random sampling method, namely a sampling technique that is carried out randomly without considering the strala in the population. The population in this study was 96 respondents. The data collection technique in this study was by distributing questionnaires to consumers of Guo Lowo Restaurant, Sampung Ponorogo. The data in this study were processed using the SPSS 2024 application. Then analyzed using Multiple Linear Regression which obtained the results that partially means Word Of Mouth, Store Atmosphere and Lifestyle together have a positive and significant effect on Purchasing Decisions. This means that the variables Word Of Mouth, Store Atmosphere and Lifestyle simultaneously influence the Purchasing Decision at Guo Lowo Restaurant, Sampung Ponorogo.