PENGARUH INOVASI PRODUK, DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PRODUK OUTDOOR EIGER (STUDI KASUS PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PONOROGO)

Indonesia has the largest island ownership in the world, with many islands spread across Indonesia. With the natural wealth that Indonesia has, people, or even teenagers, have a hobby of going out or doing activities outside the wild. The Influence of Product Innovation, Product Design, and Product Quality on Consumer Satisfaction with Eiger Outdoor Products (Case Study of Students at Muhammadiyah University of Ponorogo). This type of research is hypothesis testing and examines the causal relationship or influence of product innovation, product design and product quality on consumer satisfaction. The sample in this research is students from the class of 2020 - class of 2022, Department of Management, Muhammadiyah University of Ponorogo, totaling 100 respondents. This research uses multiple regression analysis. The research results show that Competence, Work Ethic, and Work Motivation partially or simultaneously influence employee performance at the Ponorogo Regional Disaster Management Agency.
Keywords: Product Innovation, Product Innovation, Product Innovation, Consumer Satisfaction