Analisis Kepuasan Konsumen Pada Produk Buket di Ponorogo (Studi Kasus Konsumen Jenar Buket Ponorogo)

Prabandari, Paundra Fatikah (2025) Analisis Kepuasan Konsumen Pada Produk Buket di Ponorogo (Studi Kasus Konsumen Jenar Buket Ponorogo). S1 thesis, Universitas Muhammadiyah Ponorogo.

	Text (SURAT PERSETUJUAN UNGGAH KARYA ILMIAH) surat persetujuan unggah karya ilmiah.pdf Download (46kB)
	Text (Halaman Depan) Halaman Depan.pdf Download (994kB)
	Text (BAB I) BAB I.pdf Download (303kB)
	Text (BAB II) BAB II.pdf Restricted to Repository staff only Download (551kB) | Request a copy
	Text (BAB III) BAB III.pdf Restricted to Repository staff only Download (375kB) | Request a copy
	Text (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (653kB) | Request a copy
	Text (BAB V) BAB V.pdf Restricted to Repository staff only Download (171kB) | Request a copy
	Text (DAFTAR PUSTAKA) Daftar Pustaka.pdf Download (220kB)
	Text (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Text (Skripsi Full Text) Skripsi Full Text.pdf Restricted to Repository staff only Download (3MB) | Request a copy

Abstract

This study aims to determine consumer satisfaction with bouquet products in Ponorogo among Jenar Buket Ponorogo customers. This study employs a quantitative approach with the accidental sampling method of 100 consumers The data analysis techniques used were validity test, reliability test, normality test, heteroscedasticity test, multicoloniality test, autocorrelation test, multiple linear regression test, determination test and hypothesis test which were processed using the Statistical Package for the Social Sciences (SPSS) for Windows, version 25. The results of this study indicate that product quality has proven to have a positive and significant effect on consumer satisfaction of Jenar Buket, service performance has proven to have no positive and insignificant effect on consumer satisfaction of Jenar Buket, and product customization has proven to have a positive and significant effect on consumer satisfaction of Jenar Buket. The results of the determination test showed that product quality, service performance, and product customization had an influence of 67% on consumer satisfaction, while the remaining 33% was influenced by other variables not explained in this study.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	Quality Product ; Performance Service ; Customization Product
Subjects:	T Technology > TT Handicrafts Arts and crafts
Divisions:	Faculty of Economic > Department of Management
Depositing User:	Paundra Fatikah Prabandari
Date Deposited:	04 Nov 2025 04:21
Last Modified:	04 Nov 2025 04:21
URI:	https://eprints.umpo.ac.id/id/eprint/17469

Actions (login required)

View Item