Implementasi Strategi Pemasaran Syariah dalam Meningkatkan Penjualan Produk pada Konveksi Fayola Kabupaten Ponorogo

Qohiza, Afi Hilmi (2025) Implementasi Strategi Pemasaran Syariah dalam Meningkatkan Penjualan Produk pada Konveksi Fayola Kabupaten Ponorogo. S1 thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

Qohiza, Afi H. IMPLEMENTATION OF SHARIA MARKETING STRATEGY IN
INCREASING PRODUCT SALES AT FAYOLA CONVECTION IN
PONOROGO REGENCY. Sharia Economics Study Program, Faculty of
Islamic Religion, Muhammadiyah University of Ponorogo. Supervisors :
Dr. Sri Hartono, S.E., MM and Nugraheni Fitroh Rezqi Syakarna, S.Si., M.E
Keywords: Sharia marketing, marketing strategy, Islamic economics
The increasing competitiveness in the business world requires entrepreneurs
to implement marketing strategies that are not only effective but also based on
ethical and spiritual values. Fayola Convection, as one of the Micro, Small, and
Medium Enterprises (MSMEs) in Ponorogo Regency, applies a sharia-based
marketing strategy as an approach to increase product sales while seeking blessings
in business.
This study aims to analyze the implementation of the sharia marketing
strategy carried out by Fayola Convection, identify the challenges and obstacles in
its application, and evaluate its impact on sales growth. The sharia marketing
strategies employed are based on Islamic principles such as honesty, fairness, and
the prohibition of fraud in every marketing process—both online through social
media and marketplaces, and offline through a physical store. This research uses a
descriptive qualitative approach with a case study method. The focus of the study
includes the mechanism of sharia marketing strategy, location challenges due to less
strategic placement, and competition with other convection businesses in Ponorogo.
The results show that the implementation of the sharia marketing strategy
has a positive impact on increasing consumer trust and product sales. However,
challenges remain in terms of digital promotion, limited resources, and market
competitiveness. Overall, the sharia marketing strategy has proven to be a
sustainable and spiritually valuable alternative in developing the convection
business. The success of this strategy heavily depends on the entrepreneur’s
commitment and the consistent application of sharia principles in all marketing
aspects.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	Pemasaran syariah, strategi pemasaran, ekonomi Islam
Subjects:	B Philosophy. Psychology. Religion > B Philosophy (General) B Philosophy. Psychology. Religion > Islamic Studies
Divisions:	Faculty of Islamic Studies > Sharia Economics
Depositing User:	Afi Hilmi Qohiza
Date Deposited:	04 Nov 2025 03:35
Last Modified:	04 Nov 2025 03:35
URI:	https://eprints.umpo.ac.id/id/eprint/17640

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