PENGARUH HARGA TIKET, INFLUENCER MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERWISATA DI TELAGA NGEBEL

This study aims to determine the influence of ticket prices, influencer marketing, and electronic word of mouth on the decision to travel to Telaga Ngebel. The method used in this study is a quantitative method. Data were obtained from distributing questionnaires offline to respondents and analyzed using the SPSS 26 application. The population in this study were tourists visiting the Telaga Ngebel tourist destination. The sample in this study amounted to 96 respondents using purposive sampling. The results of the study show that ticket prices (X1) have a positive and significant effect on the decision to travel to Telaga Ngebel. Influencer marketing (X2) has a positive and significant effect on the decision to travel to Telaga Ngebel. Electronic word of mouth (X3) does not have a significant effect on the decision to travel to Telaga Ngebel. Ticket prices (X1), influencer marketing (X2), and electronic word of mouth (X3) simultaneously have a significant effect on the decision to travel to Telaga Ngebel.