This final project explores The Influence of Color on the Visual Banner of Mie Ayam & Bakso Wonogiri in response to the lack of awareness among local food business owners about the importance of visual elements in promotion, particularly color usage. In the field, many banners are created without proper design considerations, resulting in visuals that are less appealing and ineffective in attracting potential customers. In fact, color plays a strategic role in creating first impressions, enhancing appetite, and influencing purchasing decisions. Through this design-based approach, the project aims to demonstrate that the right use of color is not merely aesthetic, but a vital part of visual communication strategy that can enhance the appeal and professionalism of culinary businesses