ANALISIS STRATEGI DESTINASI BRANDING WISATA CANDI MUNCAR OLEH BUMDES BUBAKAN WONOGIRI

ABSTRACT
ANALISIS STRATEGI DESTINASI BRANDING WISATA CANDI MUNCAR OLEH BUMDES BUBAKAN WONOGIRI
SEFIA NUR DEA ANJELINA
22240994
Prodi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik
Universitas Muhammadiyah Ponorogo
This thesis is titled "Analysis of the Destination Branding Strategy for Candi Muncar by BUMDES Bubakan Wonogiri." The objective of analyzing the destination branding strategy for the Candi Muncar tourist site in Wonogiri Regency is to understand the destination branding process implemented there. This study employs a qualitative descriptive research method. Data collection techniques included in-depth interviews with site managers, village government officials, and tourists; field observations; and a review of documentation regarding destination strategies. The collected data were analyzed qualitatively by categorizing them according to Morgan and Pritchard’s destination branding concepts: market investigation and strategic analysis, brand identity development, brand introduction, brand implementation, and monitoring and evaluation. A tourist destination is defined as a place or area offering a variety of attractions and services to tourists, featuring supporting facilities such as accommodation, restaurants, transportation, and entertainment designed to meet visitors' needs during their stay. It is hoped that the destination branding strategy for Candi Muncar will develop optimally, increase tourist visits, and generate greater economic benefits for the local community.

Keyword : Destination Branding, Branding, Touriem